GET BRAND-NEW SPRING STYLES IN YOUR CLOSET WITH JUST A FEW CLICKS

GET TO KNOW THREAD FOR MEN YOUR ONLINE PERSONAL STYLIST - LET THE APP DO THE REST GENT'S

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For those who are unfamiliar with Thread for Men the online British Retailer was founded during 2012 in London. Thread has an innovative way of providing discerning men the opportunity to purchase new clothes by matching users with virtual stylist who can offer a personal shopping experience through the website and iOS App.

So, how does the technology work? In layman’s terms it is style cleverly decoded simply at your fingertips in just a few clicks away. Thread uses a combination of machine learning and Artificial Intelligence to give your personal stylist a hint as to what you are looking for and get acquainted with the site’s users.

I’ve never used the Thread Styling App before and from what I’ve seen so far, I’m really impressed their online store is home to my favourite leading Brands I’d love to covet. But, most of all I do praise the fact the platforms algorithm knows my personal style so well. Come to think of it, it is just like having your own personal shopper on your arm to guide you on a shopping spree down the high street. Just for you guys at home curious about jumping on the band wagon to find out what the digital shopping experience is really like it is simply easy as signing up to get the best outfit ideas tailored to you.

With spring season upon us I have taken the online shopping approach versus the traditional way of shopping in store. Now, let’s start by setting up a new Thread account with the objective to discover the latest spring style staples trending now as new additions to my closet.

Here we go, Let’s try it together and come shopping with me….

best online mens fashion app

HOW TO SET UP YOUR ONLINE PERSONAL STYLIST

Start by Downloading the Thread App or head over to the website Thread.com

Sign up and register for a new account and you will be asked to provide some details about yourself including stats and clothing size measurements, what’s currently in your closet and how much you are looking to spend budget wise. It even has an option that highlights fit concerns regarding body shape which will come in handy. For one, I’m very slim or sometimes in between sizes is good to know, the more info the better.

On the next stage I was prompted to select some key looks that define my personal style from a few Instagram style grids – so this is where the algorithm gets triggered and begins to work hard so you don’t have to.

Upon gathering this information, you will then be allocated a virtual stylist, mine was called Toby who provides you helpful suggestions on what clothes for you to purchase.

best online mens fashion app

DOWNLOAD STYLE EDIT’S BY YOUR PERSONAL STYLIST

Thread Stylist will search up what you’re looking to get and come up with a Style Edit of complete outfits to single items which is great don’t you think. Thread App’s AI technology relies solely on it’s algorithm to style looks that’s uniquely personal to site users preference by going the extra mile to find what you need.

Once I knew what I was looking for in terms of which looks appealed to me, I started to like both a mixture of traditional versus contemporary style staples that I could easily wear day in day out. For instance, I think having a great jacket or coat paired with minimal trainers can create versatile looks as I like to mix and match by switching things up a bit.

At this point it was helpful to let my Stylist Toby know this beforehand using the Apps technology. Within an hour I got an email of my 1st Style Edit download from the suggested items – the end result was definitely up my street.

Once your Stylist has decided on Spring Jacket Styles for you to wear, let the clever algorithm work its wonders to seek and find the best style options to suit and budget proving technology is worthwhile for even the discerning cash time poor consumer looking to shop with ease online.

I highly recommend anyone to use the platform especially style savvy Gent’s who are not quite sure what they’re looking for. If you’re seeking a unique shopping experience that’s time efficient Thread utilises a combination of both AI and curation to ensure your digital shopping is effortless every time.

I’d say AI technology has its perks when it comes to online shopping because a computer never forgets, and all your data is stored in your Thread account for next time. For instance, compared to the human mind sometimes it tends to forget specific details about an individual unless reminded again.

best online mens fashion app

In the Ideas Tab, this is the fun part where the AI Technology takes over to style curated looks for you based on personal preference and data stored about customers.

The Ideas Tab is a great self-help style guide for men where you have the option to like and dislike ideas that your Stylist provided you as well as suggest areas to improve on, if not quite right first-time round. I have to say my Stylist recommendations from Toby were spot on in ‘How to Style Up Casual looks’ as I’ve been looking for the perfect pair of Black Chelsea Boots to dress up my tonal outfit for casually meeting friends on weekends.

best online mens fashion app

I personally think AI technology has its advantages when shopping online which ensures you get the best out of the algorithm when using the platform to make purchases. Overall, the simple process from signup stage as ‘New Customer’, to searching for what I was ideally looking for, with help from ‘Toby’ my virtual Stylist, to buying my items and having it delivered within 24 hours ­­­– just superb. I could not be happier as the customer service was second to none.

In my view Thread caters to all your shopping needs one would expect from a premium online personal shopping experience for style savvy men who want to dress to impress with the added bonus of a free service. It’s definitely a great service for those that seek on trend advice and opinions on Men’s Style downloaded digitally with no fuss. It’s time efficient shopping in just a few clicks.

New Thread users will receive 20 percent off their first shop on orders over £75 upon signing up on the website or App.

As the world we live in has now changed, the option of online shopping and using an App makes life easier and gives the 21st Century Gent a unique shopping experience that’s unforgettable. Want more style inspiration to add as new additions to your spring seasons closet? You can Shop via my Affiliate link and click to visit Thread here.

best online mens fashion app

WEARING THE HERITAGE TREND THIS FALL / WINTER | FASCINATION WITH MY BLACK WATCH TARTAN COAT

LOVE THE 90’S - HERE’S WHY PLAID BECAME MY ALL TIME CLASSIC FAVOURITE TO PAIR WITH CASUAL SEPARATES

Get acquainted with this falls Classic Coat Trend

Hey! guys so here’s what’s new lately on my thoughts for Men’s Winter Coat Trends this Fall. Just recently, I recall  seeing  Vogue doing an Interview with Actress Alicia Silverstone who gives insight to her iconic yellow plaid outfit in the Cult teen Movie Clueless explaining how it holds a significance in popular culture and the plaid trend that dominate the catwalk ‘keeps coming back in style”. Believe it or not the orginal twin set plaid outfit worn by Alicia in the movie was Dolce & Gabanna chosen by Costume Designer Mona May and Film Director Amy Heckerling.

To this day, the fascination with plaid has stuck with me ever since and so it will always hold a special place in my heart forever as it’s such an iconic piece in popular culture that even Versace dedicated a whole collection to pay homage to plaid.

Black Watch Tartan

For those of you wondering what is ‘Blackwatch Tartan’, and where does it originate from? Infact you’d be astonished to find out that it is associated with the British Infantry Regiment that has roots dating back to 1715 born after the first Jacobite Rebellion.

Interestingly enough The Blackwatch is now part of the Royal Regiment of Scotland founded in July 1881 by Royal Colonel: HRH The Duke of Rothesay is quite special don’t you think? It’s interesting what you can actually find out about the origins of clothing throughout history and society.

“Black Watch Tartan A Cult Classic Heritage Trend” 

I first realised seeing this style of coat worn during the House of Holland Show by former Fashion Editor of Teen Vogue Phillipe Picardi but managed to find an alternative close enough to the trend at ZARA MAN which is my number 1 go to for trend pieces and find similar styles from the runway from season to season here.

You can’t go wrong with Zara when it comes to trend pieces just because they are so on point and the quality you find here is great which you can guarantee that’s reflected in the brands premium price point.

Black Watch Tartan
Teen Vogue Editor Philippe Picardi spotted arriving at The House of Holland Show London Fashion Week

Blackwatch originates from the Royal Regiment of Scotland founded in July 1881 by Royal Colonel: HRH The Duke of Rothesay

This is what I love about the high street because you can emulate designer looks and I do love to mix less expensive trend pieces with designer pieces at times to create individual looks of my own. Personal style and taste is always something that has stuck with me rather than lavishly following trends and let’s face it who even has the money to splash on new clothes all the time right.


Make a Statement this Winter with  The Classic Military inspired Menswear Coat


Sometimes even my most favourite statement pieces have been found in the SALE and desire to wear them out as much as I can is limited even during a lockdown because we all have our favourites.

Black Watch Tartan

Sometimes even my most favourite statement pieces have been found in the SALE and desire to wear them out as much as I can is limited even during a lockdown because we all have our favourites. So if you’re looking for the statement winter coat now’s the time to start looking around whatever takes your fancy to see you through the fall winter season. Before you know it’s Christmas so wrap up warm and snug in these various styles I’ve recommended. So, just out of interest, do you also have a fascination like myself for Black watch tartan or do you prefer an alternative style would love hear your feedback on this.

Find out more about Menswear Collections inspired by The Black watch Tartan Heritage Trend here’s an article about it

Editorial Disclaimer: Some of the above links are affiliate links and I will earn a tiny percentage of the sale if you purchase through them at no extra cost to you. Thanks for supporting The Joey Journal!

Skimlinks Test

SUSTAINABLE LUXURY | THE NAECO TRIDENT SUNGLASSES COLLECTION

A NEW VIEW IN MY NAECO 'DO GOOD LOOK GOOD FEEL GOOD' CAMPAIGN FOR SPRING SUMMER 2020

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mens designer sunglasses

Sustainable fashion has been at the focus of the apparel and clothing industry recently and it’s heartening to see the brand Naeco producing their sunglasses using repurposed plastic bottles from our oceans.

mens designer sunglasses

The Deep Connection with the Ocean is Naeco’s DNA, and Founder Zak chose to be a business that reduces waste, recycles and makes a difference.

It’s quite astonishing how their approach to pioneer eco textiles makes for a stylish design and investing in products like these will help secure cleaner oceans for future generations to come.

Just 5 percent of plastics are recycled effectively while 40 percent end up in the landfill and a third in fragile ecosystems such as the world’s oceans.

mens designer sunglasses

mens designer sunglasses

Much of the remainder is burned. Did you know, at least 8m tonnes of plastics leak into the oceans – which is the equivalent of dumping the contents of one rubbish truck into the ocean every minute.

mens designer sunglasses

Treat Yourself and the Planet Better

Naeco is the proud winner of the DHL Fashion Potential Award 2019. Their new website and Trident Sunglasses collection has just landed and I can’t wait to tell you what they have been working on. So far there are jackets, blazers and other garments all made from recycled plastic in signature super soft fabrics.

mens designer sunglasses

The sunglasses range also come in a gloss or Matt finish for a luxurious feel, contemporary and made to last.

I just couldn’t wait to do a try on at home for the new collection of Unisex sunglasses designed to suit the face of both men and women including the exceptional high workmanship to the high end German hinges ensure they stay on your head in all situations – even the roughest of weather conditions too.

The Ocean is in Our Hands

The sunglasses range also come in a gloss or matt finish for a luxurious feel, contemporary and made to last. When I was asked to model a new sunglasses range for Naeco of course I said yes absolutely 100 percent. Why? Not only because they are a luxury product, and who doesn’t adore something well made and long lasting.

They have a few different styles but the wayfarers were my favourite just because they are light weight and very comfortable. It’s maybe it’s something to do with the German engineered frame is spot on and very versatile to wear whether sailing the highs or poolside lounging.

Most importantly this is a British Brand that is working hard to make a difference and help clean up the planet. Also, during the pandemic we must do our utmost best to support small business and new start up to get the economy going in Britain.

What have you done today to save our oceans? Let’s use less single-sue plastic and together we can solve this huge issue. It’s time to Support the cause and become an Ocean Guardian. Get yours today! Find more on Naeco just here 

Follow along with Naeco & BE AN OCEAN GUARDIAN  #DoGoodLookGoodFeelGood

@naecoofficial

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I have not personally tried out myself as I want to always give my honest feedback about a product.  I was kindly Gifted a pair of Naeco Sunglasses by the Brand Rep to review #AD. Opinions expressed here are the author’s alone, not those of any brand or retailer, and have not been reviewed or endorsed by any of these entities.

SOUTHERN ALGARVE PORTUGAL STYLE DIARY | MEN’S RESORT WEAR GUIDE

WHAT I WORE ON VACATION FROM THE BEACH TO THE BAR

STYLE! postcards from the Southern Algarve of Portugal

View all my favourite summer looks from the Beach off the Portuguese coast of Portimao.

This summer vacation my style focus has been statement Accessories and Sunglasses to flaunt from the Beach to the Bar, just scroll down for my must have Summer Menswear Resort Looks

Men's Resort Wear Guide

Men's Resort Wear Guide

Men's Resort Wear Guide

Mens Resort Wear Guide

 Men's Resort Wear Guide

Men's Resort Wear Guide

Men's Resort Wear Guide

Men's Resort Wear Guide

Have a fantastic rest of the Summer! How will you spend it? on Sunnier shores I hope poolside wanderlust goals – one can dream Zzzzzz

Until next time, ciao x

STYLING THE SEERSUCKER CLASSIC SPORT BLAZER | A DAY OUT AT THE VARSITY POLO MATCH

WHAT TO WEAR TO A POLO MATCH THIS SUMMER - INSPIRATION FOR STYLING THE CLASSIC SEERSUCKER BLAZER

Imagine a Summer of Sartorial Style and being pitch side on the lawn enjoying a pitcher of Pimms with friends – a British Summer Sporting Event wouldn’t be the same without experiencing the thrill of a live Polo Match to say the least. I reminisce about one of my favourite days out to watch a game at Guards Polo Club in Windsor for the Ivy League Jack Wills Varsity Polo Tournaments to see Oxford vs Cambridge……

One of my favourite summer outfits featuring the Classic Seersucker Sport Coat. Summer is the ideal season for watching the polo and the feeling of being outdoors pre- Covid 19 times. This Blazer is one of my favourite summer staples to relax in, great for a day out to watch the polo or club house party. Since my past experience as a polo goal judge, back in my college days, I’ve become quite fascinated with learning the rules of the game where Pimms, Picnics on the lawn and Argentine style BBQ are enjoyed by spectators in a relaxed setting, the divot stomping in between polo chukka’s and immerse yourself in the spirit of polo.

With Pastels associated as a summer classic colour palette, the seersucker blazer or two piece is trending this summer sporting season, so let’s make the most of this summer trend with temperatures set to soar, the classic seersucker let’s you keep cool in a breathable fabric made for summerWhat to wear to the polo matchWhat to wear to the polo match

What to wear to the polo match

What to wear to the polo match

What to wear to the polo match

Any thoughts on your favourite Sporting Season Attire and what to wear to which events this Summer – drop a comment below!

Photography Jenny Pickets

Best Regards,

J xo

THE BEST OF MILAN FASHION WEEK | VLOG HIGHLIGHTS OF CAMERA MODA UOMO

WHAT YOU MISSED - MFW FALL / WINTER 2020 THE DESIGNER COLLECTIONS ICEBERG, NUMERO 00, SPYDER, CESARE PACIOTTI

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Highlights of the International Menswear Collections at Camera Milano Moda Uomo Autuno Inverno 2020

Following on from London Fashion Week Men’s all focus will be on Milan over the next few days as Fashion Houses reveal their new season’s collections for Fall Winter 2020. Camera Moda the official event organiser for Milano Moda Uomo Fashion Week returns this season with a jam packed schedule of catwalk shows, presentations and events to celebrate Men’s Fashion Week with style and flair.

The thrilling line up on the fashion week schedule has both established designers as well as emerging talent, even more reason to secure your spot on the FROW for a close up of this seasons key trends.

DUOMO Milano – Italy. It was honestly one of the most beautiful places I’ve ever set eyes on with a long climb to the roof before lunch then heading to a catwalk show. Great weather too! Surprising for January.

We visited the Designer Showrooms Milan – one of our favourites from Men’s Fashion Week. I spoke with the Designer Matteo Bigliardi and told me how they are going for a new way of doing Tuxedos. I’ve never seen anything like it I thought it was excellent. Everything was so high quality and well made. I loved the coordinating sets and tried on one of the comfiest coats ever too.

Milano Moda Uomo

Milano Moda Uomo

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Street Wear to Athleisure Trends were making Style Statements this Season for Menswear

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Day three in Italy – from Prato to Milan! the past couple of days just flew by. Follow us around Milano Moda Uomo Men’s Fashion Week where Jenny spends as much time having an outfit crisis as we do eating pasta! We sat Front Row at Numero 00, Spyder Active to Iceberg including attending the Cesare Paciotti Men’s Shoes presentation with a Champagne reception and canapés before doing a second outfit change for the late evening runway show. The day ended with an epic After Party for Iceberg at Alcatraz club Milan.