52 WAYS TO FOLD YOUR POCKET SQUARE BY TRENDHIM

FOR THOSE WHO PAY CLOSE ATTENTION TO DETAIL

What good is a statement pocket square if it doesn’t make a statement? Get ready to fold?

How To Fold A Pocket Square

NEED A SARTORIAL STYLE FIX?

Here’s 52 Ways to Fold Your Pocket Square’ by Trendhim the Danish online Menswear Retailer debuts their brand-new style bible for the latest release of their book. 

“Here’s a trick to making the most popular items in your wardrobe look fresh, even when they are the same ones from last year – Accessories.”

Get to grips with Top Tips and Rules for Folding the Pocket Square so feel free to improvise with your own fold.

Are you looking to upgrade your sartorial ‘know how’ make this book your Ultimate Menswear Guide that every debonair man about town needs to refine his style with quintessential flair.

If you’re outfit is a statement…think of pocket squares as punctuation. The right one takes you from ‘I look good? to I feel great. It’s all about the details.”

How to Fold a Pocket Square

Let’s forget all the tricky stuff!! Here are my quick and easy pocket square folds on the go to get you through all occasions from date night, sporting season to formal attire wear.

How To Fold A Pocket Square

If you’re looking for a few good starter folds to get acquainted with I suggest The Presidential or The Classic One Point.”

How to Fold A Pocket Sqaure

ARE YOU READY  TO FOLD

Really up for the challenge? Try folding The Rose or 4 Angled Peaks for that polished debonair man about town look. Or if you’re looking to go a bit more casual but still want to fold the pocket square in seconds, there’s the puff. 

So When Did We Start Folding Pocket Sqaures

A bit of history of Fashion 101 for you and facts: The Trend of Folding and tucking in a gorgeous piece of fabric the Pocket Square we know today! into one’s jacket took off in the 1920s and fell out of style in the 1960s. Interestingly enough a resurgence in pocket square popularity made a comeback in the 90s when Actors on highly rated TV SHOWS started sporting the look again.

Want More Styling Tips? 

You can check out the book in detail and definitely one you should keep on your coffee table if you happen to fancy looking up style inspiration. I highly recommend this book by Trendhim for all Menswear Style Aficionados out there looking for some new Sartorial inspiration on Saville Row to suit up and look sharp.

How to Fold a Pocket Square
The latest book release by Trendhim

Just remember even the smallest detail can make you stand out. A statement-making piece that doesn’t need to scream for attention – it’s style is enough to start a conversation. Dress your pocket square up or down its your story to tell. First impressions count, make yours matter.

Everybody’s got a story. TRENDHIM are here to help tell yours. Follow them for Men’s style, latest products and all the stuff in between. Discover a lovely range of Jewellery and Accessories to suit Men designed in Denmark which you can SHOP just here > trnd.hm/shopIG

Editorial Disclaimer: PR Product Gifted. This product is a press sample kindly gifted by the Brand and I am under no obligation to post about a brand whether or not I choose to do so. How I choose to work with brands on any collaboration whatsoever is always down to personal choice and preference if I feel it’s a good fit for my content and audience so I can always give my honest feedback.

GET BRAND-NEW SPRING STYLES IN YOUR CLOSET WITH JUST A FEW CLICKS

GET TO KNOW THREAD FOR MEN YOUR ONLINE PERSONAL STYLIST - LET THE APP DO THE REST GENT'S

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For those who are unfamiliar with Thread for Men the online British Retailer was founded during 2012 in London. Thread has an innovative way of providing discerning men the opportunity to purchase new clothes by matching users with virtual stylist who can offer a personal shopping experience through the website and iOS App.

So, how does the technology work? In layman’s terms it is style cleverly decoded simply at your fingertips in just a few clicks away. Thread uses a combination of machine learning and Artificial Intelligence to give your personal stylist a hint as to what you are looking for and get acquainted with the site’s users.

I’ve never used the Thread Styling App before and from what I’ve seen so far, I’m really impressed their online store is home to my favourite leading Brands I’d love to covet. But, most of all I do praise the fact the platforms algorithm knows my personal style so well. Come to think of it, it is just like having your own personal shopper on your arm to guide you on a shopping spree down the high street. Just for you guys at home curious about jumping on the band wagon to find out what the digital shopping experience is really like it is simply easy as signing up to get the best outfit ideas tailored to you.

With spring season upon us I have taken the online shopping approach versus the traditional way of shopping in store. Now, let’s start by setting up a new Thread account with the objective to discover the latest spring style staples trending now as new additions to my closet.

Here we go, Let’s try it together and come shopping with me….

best online mens fashion app

HOW TO SET UP YOUR ONLINE PERSONAL STYLIST

Start by Downloading the Thread App or head over to the website Thread.com

Sign up and register for a new account and you will be asked to provide some details about yourself including stats and clothing size measurements, what’s currently in your closet and how much you are looking to spend budget wise. It even has an option that highlights fit concerns regarding body shape which will come in handy. For one, I’m very slim or sometimes in between sizes is good to know, the more info the better.

On the next stage I was prompted to select some key looks that define my personal style from a few Instagram style grids – so this is where the algorithm gets triggered and begins to work hard so you don’t have to.

Upon gathering this information, you will then be allocated a virtual stylist, mine was called Toby who provides you helpful suggestions on what clothes for you to purchase.

best online mens fashion app

DOWNLOAD STYLE EDIT’S BY YOUR PERSONAL STYLIST

Thread Stylist will search up what you’re looking to get and come up with a Style Edit of complete outfits to single items which is great don’t you think. Thread App’s AI technology relies solely on it’s algorithm to style looks that’s uniquely personal to site users preference by going the extra mile to find what you need.

Once I knew what I was looking for in terms of which looks appealed to me, I started to like both a mixture of traditional versus contemporary style staples that I could easily wear day in day out. For instance, I think having a great jacket or coat paired with minimal trainers can create versatile looks as I like to mix and match by switching things up a bit.

At this point it was helpful to let my Stylist Toby know this beforehand using the Apps technology. Within an hour I got an email of my 1st Style Edit download from the suggested items – the end result was definitely up my street.

Once your Stylist has decided on Spring Jacket Styles for you to wear, let the clever algorithm work its wonders to seek and find the best style options to suit and budget proving technology is worthwhile for even the discerning cash time poor consumer looking to shop with ease online.

I highly recommend anyone to use the platform especially style savvy Gent’s who are not quite sure what they’re looking for. If you’re seeking a unique shopping experience that’s time efficient Thread utilises a combination of both AI and curation to ensure your digital shopping is effortless every time.

I’d say AI technology has its perks when it comes to online shopping because a computer never forgets, and all your data is stored in your Thread account for next time. For instance, compared to the human mind sometimes it tends to forget specific details about an individual unless reminded again.

best online mens fashion app

In the Ideas Tab, this is the fun part where the AI Technology takes over to style curated looks for you based on personal preference and data stored about customers.

The Ideas Tab is a great self-help style guide for men where you have the option to like and dislike ideas that your Stylist provided you as well as suggest areas to improve on, if not quite right first-time round. I have to say my Stylist recommendations from Toby were spot on in ‘How to Style Up Casual looks’ as I’ve been looking for the perfect pair of Black Chelsea Boots to dress up my tonal outfit for casually meeting friends on weekends.

best online mens fashion app

I personally think AI technology has its advantages when shopping online which ensures you get the best out of the algorithm when using the platform to make purchases. Overall, the simple process from signup stage as ‘New Customer’, to searching for what I was ideally looking for, with help from ‘Toby’ my virtual Stylist, to buying my items and having it delivered within 24 hours ­­­– just superb. I could not be happier as the customer service was second to none.

In my view Thread caters to all your shopping needs one would expect from a premium online personal shopping experience for style savvy men who want to dress to impress with the added bonus of a free service. It’s definitely a great service for those that seek on trend advice and opinions on Men’s Style downloaded digitally with no fuss. It’s time efficient shopping in just a few clicks.

New Thread users will receive 20 percent off their first shop on orders over £75 upon signing up on the website or App.

As the world we live in has now changed, the option of online shopping and using an App makes life easier and gives the 21st Century Gent a unique shopping experience that’s unforgettable. Want more style inspiration to add as new additions to your spring seasons closet? You can Shop Thread here.

best online mens fashion app

Editorial Disclaimer: I only choose products and services that I am interested in reviewing to make sure I give honest feedback and any prices or offers mentioned or quoted in this article are subject to change by the Brand Thread.com

SUSTAINABLE STYLE | THE NAECO TRIDENT SUNGLASSES COLLECTION

A NEW VIEW IN MY NAECO 'DO GOOD LOOK GOOD FEEL GOOD' CAMPAIGN FOR SPRING SUMMER 2020

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mens designer sunglasses

Sustainable fashion has been at the focus of the apparel and clothing industry recently and it’s heartening to see the brand Naeco producing their sunglasses using repurposed plastic bottles from our oceans.

mens designer sunglasses


The Deep Connection with the Ocean is Naeco’s DNA, and Founder Zak chose to be a business that reduces waste, recycles and makes a difference.

It’s quite astonishing how their approach to pioneer eco textiles makes for a stylish design and investing in products like these will help secure cleaner oceans for future generations to come.


Just 5 percent of plastics are recycled effectively while 40 percent end up in the landfill and a third in fragile ecosystems such as the world’s oceans.

mens designer sunglasses

mens designer sunglasses

Much of the remainder is burned. Did you know, at least 8m tonnes of plastics leak into the oceans – which is the equivalent of dumping the contents of one rubbish truck into the ocean every minute.


mens designer sunglasses

Treat Yourself and the Planet Better

Naeco is the proud winner of the DHL Fashion Potential Award 2019. Their new website and Trident Sunglasses collection has just landed and I can’t wait to tell you what they have been working on. So far there are jackets, blazers and other garments all made from recycled plastic in signature super soft fabrics.

mens designer sunglasses

The sunglasses range also come in a gloss or Matt finish for a luxurious feel, contemporary and made to last.

I just couldn’t wait to do a try on at home for the new collection of Unisex sunglasses designed to suit the face of both men and women including the exceptional high workmanship to the high end German hinges ensure they stay on your head in all situations – even the roughest of weather conditions too.


The Ocean is in Our Hands

The sunglasses range also come in a gloss or matt finish for a luxurious feel, contemporary and made to last. When I was asked to model a new sunglasses range for Naeco of course I said yes absolutely 100 percent. Why? Not only because they are a luxury product, and who doesn’t adore something well made and long lasting.

They have a few different styles but the wayfarers were my favourite just because they are light weight and very comfortable. It’s maybe it’s something to do with the German engineered frame is spot on and very versatile to wear whether sailing the highs or poolside lounging.

Most importantly this is a British Brand that is working hard to make a difference and help clean up the planet. Also, during the pandemic we must do our utmost best to support small business and new start up to get the economy going in Britain.

What have you done today to save our oceans? Let’s use less single-sue plastic and together we can solve this huge issue. It’s time to Support the cause and become an Ocean Guardian. Get yours today! Find more on Naeco just here 

Follow along with Naeco & BE AN OCEAN GUARDIAN  #DoGoodLookGoodFeelGood

@naecoofficial

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I have not personally tried out myself as I want to always give my honest feedback about a product.  I was kindly Gifted a pair of Naeco Sunglasses by the Brand Rep to review #AD. Opinions expressed here are the author’s alone, not those of any brand or retailer, and have not been reviewed or endorsed by any of these entities.

THE BEST OF MILAN FASHION WEEK | VLOG HIGHLIGHTS OF CAMERA MODA UOMO

WHAT YOU MISSED - MFW FALL / WINTER 2020 THE DESIGNER COLLECTIONS ICEBERG, NUMERO 00, SPYDER, CESARE PACIOTTI

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Highlights of the International Menswear Collections at Camera Milano Moda Uomo Autuno Inverno 2020

Following on from London Fashion Week Men’s all focus will be on Milan over the next few days as Fashion Houses reveal their new season’s collections for Fall Winter 2020. Camera Moda the official event organiser for Milano Moda Uomo Fashion Week returns this season with a jam packed schedule of catwalk shows, presentations and events to celebrate Men’s Fashion Week with style and flair.

The thrilling line up on the fashion week schedule has both established designers as well as emerging talent, even more reason to secure your spot on the FROW for a close up of this seasons key trends.

DUOMO Milano – Italy. It was honestly one of the most beautiful places I’ve ever set eyes on with a long climb to the roof before lunch then heading to a catwalk show. Great weather too! Surprising for January.

We visited the Designer Showrooms Milan – one of our favourites from Men’s Fashion Week. I spoke with the Designer Matteo Bigliardi and told me how they are going for a new way of doing Tuxedos. I’ve never seen anything like it I thought it was excellent. Everything was so high quality and well made. I loved the coordinating sets and tried on one of the comfiest coats ever too.

Milano Moda Uomo

Milano Moda Uomo

________________________________________________________________________________________________________________________________________

Street Wear to Athleisure Trends were making Style Statements this Season for Menswear

________________________________________________________________________________________________________________________________________

Day three in Italy – from Prato to Milan! the past couple of days just flew by. Follow us around Milano Moda Uomo Men’s Fashion Week where Jenny spends as much time having an outfit crisis as we do eating pasta! We sat Front Row at Numero 00, Spyder Active to Iceberg including attending the Cesare Paciotti Men’s Shoes presentation with a Champagne reception and canapés before doing a second outfit change for the late evening runway show. The day ended with an epic After Party for Iceberg at Alcatraz club Milan.

WHAT IT’S REALLY LIKE BEING A BLOGGER IN PARIS | A DAY IN THE LIFE AT COUTURE FASHION WEEK

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paris fashion week bloggers

Paris is the original birth place of the Haute Couture Houses from Dior, Vionet to Chanel and there always seems to be an expectation of Paris to be very stylish from a Fashion point of view.

 It was such an honour to be invited personally to attend a catwalk show in Paris especially as a blogger as I was wondering if I was the only one from London and would there be anyone else I knew here to keep me company. The Paris Fashion Scene is very new to me but really impressed by the high standards and presentation of such Fashion Designer’s Rani Zakhem as he debuted his Haute Couture Autumn Winter 2018/19 collection to the International press, style influencers and celebrities.

PARIS HAUTE COUTURE FASHION WEEK

It was such an honour to be invited personally to attend a catwalk show in Paris especially as a blogger as I was wondering if I was the only one from London and would there be anyone else I knew here to keep me company. The Paris Fashion Scene is very new to me but really impressed by the high standards and presentation of such Fashion Designer’s Rani Zakhem as he debuted his Haute Couture Autumn Winter 2018/19 collection to the International press, style influencers and celebrities. As soon as I arrived I just couldn’t wait to explore the city on foot and be immersed in a city full of culture and intrigue.

paris fashion week bloggers

paris fashion week bloggers

 In Paris the fashion show production efforts made is just on another level with all the fine details, polished floors to the beautiful grade II listed buildings set the standard very high during fashion week here.

paris fashion week bloggers

Atelier Rani Zakhem is a Couturier Fashion Designer based in Lebanon but has showcased his work in the fashion capitals such as London, Rome and most notably Paris for his collections each season.

Even during the shows the Press Team from the French PR Agency have usher’s that walk you over to your assigned seat which is great hospitality. But in London this rarely even happens as you have to navigate your seat on your own and a tight squeeze for space so it’s always good to give yourself plenty of time before the shows.For me it was very special to see it up close as sometimes it can take up to two years to produce a new collection for some Couture Houses is a known fact.

paris fashion week bloggers

paris fashion week bloggers

paris fashion week bloggers

 Zakhem returns this season with a vibrant and sparkling tribute to the combating and combative woman, Amazone of all jungles and Glamazonian, seductive when like a warrior goddess, she appears in her crystal armour.

paris fashion week bloggers

paris fashion week bloggers
A look on the Runway during the Rani Zakhem show


Signature Pieces in the Collection


My favourite looks that came down the Runway included a piece in the collection such as the black spencer jacket with red black and gold crystals in clusters on an incendiary sheath or on the sleeves looked very classic.

Themes for this collection explore the poetry of an imaginary jungle where Rani Zakhem envisions his muse as the glamazone and delicate guardian of a paradise.

paris fashion week bloggers
Photography Nadia Rashid

In celebration of this nature there was a feeling of dark romance that had a spellbinding effect in a crinoline creation, fluttering black tulle with scattering of crystals evoking a spider in its precious cobweb.

What I admired about the collection most is that it represents women who appear, strong, but sensual where authority appertains to her and lives in her evidently with elegance. Subtle references from Yves Saint Laurent, Marc Bohan and Azzedine Alaia punctuate the couture vocabulary of Rani Zakhem, between a Saharienne detail, a draped moulage, the powerful minimalism of a white dress enhanced by a slight ornament to create a dream worthy wedding dress. Apparently couture fashion week is where all the wedding dress trends are born to embody each season by a new muse of the moment.

If you ever have the chance to attend Fashion Week in Paris I highly recommend it as it’s a place of culture and the centre of fashion where all the latest ground breaking trends happen.

Have you ever attended Fashion Week in Paris – would love to hear your own experiences. Remember to follow along with The Joey Journal’ on Instagram the_joey_journal

WHAT WE WEAR MENSWEAR CELEBRATES 1 YEAR ANNIVERSARY WITH HOMAGE TO FOOTBALL SUBCULTURE AND DIVERSITY

Tinnie Tempah debuts New Menswear Collection WWW ‘What We Wear’ with his exclusive collection collaborations during London Fashion Week Mens.

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London Fashion Week Men's

Tempah paid homage to his love of football subculture and diversity

Tinie Tempah’s contemporary menswear brand What We Wear celebrated its 1st year anniversary, at men’s fashion week in London this week.

Throughout the collection Tempah paid homage to his love of football subculture and diversity. What We Wear showcased a sophisticated functional collection which was a combination of sportswear and skilled tailoring. The collection aesthetics focused on training and season football kit with the zig zag logo subtly incorporated.

London Fashion Week Men's

Yet in between the collection, What We Wear found its strength with its easy contemporary street wear inspired pieces.

London Fashion Week Men's

What We Wear Introduces collaborative footwear produced with Dutch based footwear label Filling Pieces

Notable garments incorporated fun bold colours, interchangeable luxurious fabrics, glossy patent leather jackets, an easy denim two piece suit, a tie dye jumper paired with lux tracksuit trousers were understated looks.

London Fashion Week Men's

London Fashion Week Men's

London Fashion Week Men's

Over the year What We Wear has grown and elevated into a new breed of sportswear with a confident approach to texture, colour, and contrasting tracksuits and trouser separates.


Equality Team Spirit & Inclusion for all


We look forward to bigger things for What We Wear and an exciting new direction of traditional sportswear with a lux edge.

London Fashion Week Men's

I find it quite interested how there has been a shift in menswear style from more traditional garment separates to subculture influences from the streetwear scene coming in mainstream fashion from Balenciaga, GUCCI to Supreme of lately.

London Fashion Week Men's

This season’s collection celebrated the key message of inclusion and everyone should feel welcome  no matter what. It’s time to overcome challenges and obstacles for the foreseeable future.

London Fashion Week Men's

Sport luxe Street Wear Trends make Stance on Diversity this season

The show finished with an exquisite summer after party on the roof top of White City House private members club with DJ Set by Actor Idris Elba

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I don’t personally support and believe in.  I was an invited guest to the show by the Brand Rep. Opinions expressed here are the author’s alone, not those of any retailer or brand, and have not been reviewed or endorsed by any of these entities.