What a lovely day it is today to watch a Fashion Show outdoors in the open air St James location on Jermyn Street and really looking forward to watch the John Smedley Menswear collection preview. Today’s venue is a unique installation outside from the usual indoor venue set up – something different this season is always a good thing thing to experience a change of scenery and atmosphere.

This season I think I was well prepared and had a fair idea what I was going to wear for Day 2 at London Fashion Week Men’s. Let’s start with a pair of sunglasses as these always come in handy if you want to conceal those tired looking eyes from the night before. Get my point. Anyway, I had just made my way into town with plenty of time to have a slight snack and a caramel latte as I cant stress enough that you must eat because you’ll need all the energy you can get during a long day.

London Fashion Week Style

With glorious summer weather again today it seemed appropriate to dress in a white t-shirt again and dark skinny jeans again. I throw on my signature light leather jacket and hey presto the look created, is it more ‘James Dean or Jason Priestly from Beverly Hills 90210. I felt great in it ‘Carpe Diem’ I think the photo speaks for itself with some side action for the cameras is my favourite Street Style shot would you say. What do you think of this look – it’s perfect to dash in between the shows and its really comfortable but looks understated with just one signature item that’s the leather jacket is all you need to dress up a semi casual outfit.

Watch the show for coverage and catch up on Men’s Fashion Week  here > John Smedley Spring Summer 2018

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