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In my closet

LONDON FASHION WEEK MEN’S STYLE DIARY: WHAT I WORE TO JOHN SMEDLEY SS 18 SHOW

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London Fashion Week Style

What a lovely day it is today to watch a Fashion Show outdoors in the open air St James location on Jermyn Street and really looking forward to watch the John Smedley Menswear collection preview. Today’s venue is a unique installation outside from the usual indoor venue set up – something different this season is always a good thing thing to experience a change of scenery and atmosphere.

This season I think I was well prepared and had a fair idea what I was going to wear for Day 2 at London Fashion Week Men’s. Let’s start with a pair of sunglasses as these always come in handy if you want to conceal those tired looking eyes from the night before. Get my point. Anyway, I had just made my way into town with plenty of time to have a slight snack and a caramel latte as I cant stress enough that you must eat because you’ll need all the energy you can get during a long day.

London Fashion Week Style

With glorious summer weather again today it seemed appropriate to dress in a white t-shirt again and dark skinny jeans again. I throw on my signature light leather jacket and hey presto the look created, is it more ‘James Dean or Jason Priestly from Beverly Hills 90210. I felt great in it ‘Carpe Diem’ I think the photo speaks for itself with some side action for the cameras is my favourite Street Style shot would you say. What do you think of this look – it’s perfect to dash in between the shows and its really comfortable but looks understated with just one signature item that’s the leather jacket is all you need to dress up a semi casual outfit.

Watch the show for coverage and catch up on Men’s Fashion Week  here > John Smedley Spring Summer 2018

Fashion Week

JOHN SMEDLEY LONDON PRESENTS INAUGURAL RUNWAY SHOW AT MENS FASHION WEEK

John Smedely the world’s finest knitwear brand celebrates with their first ever catwalk show

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John Smedley

Asian influences derived from the watercolours of the Japanese Koi[ inspire this season

John Smedley the world’s finest knitwear brand introduces Spring Summer 2018 collection Precision / Fluidity presents its inaugural catwalk show at London Fashion Week Men’s.

The new collection draws inspiration from first and new design concepts but still staying true at heart to the brands heritage.

John Smedley

Prints adorn garments inspired by Asian influences derived from the watercolours of the Japanese Koi is a juxtaposition in the fluidity within the collection.

John Smedley

Fluidity is explored this season and taken from John Smedley’s archive during the 1930’s following his first visit to Japan

Bold silk prints and embroidery were present within the garments as the Japanese influence continues to inspire womenswear silhouettes as kimono style fastenings and pleat details create intriguing elegant movement for each piece.

John Smedley

John Smedley

For Menswear clothing appeared to be well structured and precise including suits tailored for a sharp finish to showcase a sense of sartorial elegance.

The brands Jermyn Street Store also, Celebrate its one year Anniversary on the day of the Catwalk.

Careful thought was given into the choice of materials including extra fine merino wool and wild silk lining printed with the emblem of the season.

John Smedley

It was also the brands first foray to join the digital retail innovation of social media apps category See Now, Buy Now where consumers can purchase limited editions items such as newly introduced silk scarves and t-shirts available at both London stores.

John Smedley

After all it is the worlds finest knitwear made in England for over 230 years heritage and known for it’s exceptional luxury quality.

It was the brands first foray to join the digital retail innovation of social media apps

Join the digital retail innovation of social media apps category See Now Buy Now to shop the looks live as they come down the runway. It’s really amazing how technology and fashion have evolved in the new digital age to influence our media habits for the better.

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I don’t personally support and believe in.  I was an invited guest to the show by the Brand Rep. Opinions expressed here are the author’s alone, not those of any retailer or brand, and have not been reviewed or endorsed by any of these entities.