Tag Archives London Fashion Week Mens



By Posted on 0 Comments Location: 1 min read 543 views
One day I realised I had run out of my favourite shampoo salon brand Label. M haircare which is sold at Toni & Guy Salons nationwide that I decided to pay a visit to a branch in Woking Surrey during a commute back home for the weekend. I remember asking the salon stylist if they had any more of the travel sized shampoo which I had purchased prior to my trip for Milan Fashion Week this summer as they seem to come in handy when traveling.

What I did not realise that day is one salon in particular was trialling a sustainable initiative to be more green given the fact this issue is being highlighted in the media that fashion to needs to be more environmentally friendly. The Salon staff mentioned that they had an idea which they pitched to Toni & Guy Head Office and agreed to set up The Label M Eco Lab kiosk inside the store to see how it would promote a green concept for the company’s image.


TONI & GUY  ( 2 )

Label M Eco Lab Cleanse & Condition @toniandguywoking IG



“The idea of fashion is EXCITING again because it can be sustainable and echo friendly”


How this concept would work is that you can purchase refillable 100 ml shampoo bottles that are 100 percent recyclable and bring the bottles back in next time on your next top-up of Label M shampoo from the Eco Lab’s pump station.




It was great to have an option to try out different shampoo’s from the Label M. hair care range which I would not have the chance to otherwise as the range normally comes in full size bottles which can be costly. The price of the 100 ml bottles retails just under £ 5 which is great if you want to have a feel of the range from peppermint conditioner, honey to colour stay shampoo are really great products to include for your daily grooming routine essentials.

If you would like to find out more how you can support and promote sustainability please get involved and support the Label M Eco lab and say yes to a greener future to reduce environmental waste by doing your bit to preserve the planet for a great cause.

“Toni & Guy Hair Salon is a Fashion-led hairdressing brand and the only Official Hair Sponsor of London Fashion Week and London Fashion Week Men’s”


TONI & GUY  ( 3 )
Label M Eco Lab Range by Toni & Guy World

For more information and salon appointment please visit Toni & Guy Woking

To book an appointment

01483 771133








Disclosure; All Opinions will be my own. I would not promote products that I would not otherwise use myself as I want to provide honest feedback about brands that I’m a fan of and support.



By Posted on 0 Comments Location: 1 min read 204 views


 I have arrived in London today for the Iceberg show! All dressed up in Iceberg, Son of a Tailor, and 7 4 All Mankind, I made my way to the afternoon show of LFW season

London Fashion Week

London Fashion Week

Leather Bomber Jacket: Iceberg / Men’s Tee: Son of Tailor Copenhagen / Skinny Jeans: 7 4 All Mankind / Faux Sude Derby Shoes: H & M Man



 All Noir vibe

London Fashion Week

London Fashion Week

Double Breasted Pea-Coat: Reiss / Long sleeve Tee: John Smedley / Skinny Black Denim Jeans: Prada / Men’s Derby Shoes: Christian Louboutin


Hope you enjoyed following my inspired looks at LFW!


By Posted on 0 Comments 3 min read 279 views

It’s the last day of Mens Fashion Week, but I managed to catch only part of it upon my return after the Christmas Break. It’s great to be back in town as New Year has come around so quickly and before you know it we are in work mode again.

This season I noticed at fashion week it has been cut from 5 to 3 days with some designers pulling out of schedule while other’s are talking about attending Pitti U’mo in Italy. But, still we can make the most of Fashion Week and attend some shows to view the new seasons collections.



With the exception of Belstaff I’m always looking forward to attending the presentation and support British Fashion as there’s all this speculation surrounding how Brexit will affect the fashion industry if we leave the EU.

Heritage brands are deeply rooted in tradition which make it so special that it’s worth celebrating it’s success because men’s fashion week is the ideal platform to promote British Style on an international level with the exceptional pool of talent we have in London.

Creative Director Sean Lehnhardt-Moore and reflects his passion for the roots of the brand where technical fabrics capture the modern day essence of advanced treated raw materials.

Exciting times, but not forgetting it’s all the hard work and effort people put in as the industry must be worth billions in the U.K. Economy which is why Brexit might not be great in terms of the single market for business. The Belstaff presentation was held upstairs at their flagship store on Bond Street as I was kindly directed upstairs via a lift in the discreet lobby. It was a smaller venue this time round so I’m glad I attended the event early on as I was not the only one as the venue soon reached it’s maximum capacity being the last day of Men’s Fashion Week. As you would expect during LFW MENS very busy indeed as Stylist, Bloggers, Influencers and Press all mingled together to view Belstaff Autumn Winter 2019 Collection: Great British Roots hosted by Brand Ambassadors The Turner Twin’s and various VIP’s in attendance.

Experience the distinctive spirit and contemporary evolution of the brands story revisiting the history of outfitting motorcyclist and adventurers.


I noticed in the centre of the room at Belstaff House in Mayfair the space was dominated by large packing crates with large Persian rugs suggesting the spirit of travel iconic with the brands DNA. It was an amazing experience to observe up close the distinctive spirit and contemporary evolution of the brands story revisiting the history of outfitting motorcyclist and adventurers.



What drew me to the brand during my first encounter with the label is the innovative use luxury fabrics and finishes where are hand waxed leather, suede and shearling, the finest blends of merino wools and cashmere to name a few. Although we associate the brand with their renowned signature jackets this season explores an in depth look of knitwear styles which can be styled as layering pieces as the answer to modern outerwear.





The Autumn Winter 2019 collection is the first by newly appointed Creative Director Sean Lehnhardt-Moore and reflects his passion for the roots of the brand where technical fabrics capture the modern day essence of advanced treated raw materials. To this day Belstaff stays true to this philosophy since pioneering the label in the industrial north of England during the 1920’s. All the clothing is very versatile to wear and these iconic jackets instantly stand out as classic staples to form part of your wardrobe essentials which make it ideal for traveling too season to season.

Most of all I love spotting the fleet of London Fashion Week Mens Wagons sponsored by Mercedes Benz which you always see around town during the shows confirms no doubt it’s fashion week has arrived once again this season.


To find out more about the Brand visit the Belstaff Social Media handles and Website below

Instagram @Belstaff

Twitter @Belstaff



What do you think? Have questions or ideas? Leave a comment below or use #TheJoeyJournal



By Posted on 0 Comments Location: 1 min read 541 views

So what do we know so far, Iceberg is a cult streetwear label from Milan and has been going strong since 1974 where the Italian Fashion House is known for it’s DNA of vibrant colour together with Long’s remix of iconic technical knits in casual silhouettes.

By looking at the Fashion Week schedule it was one of the most highly anticipated shows to mark the start of Men’s Fashion Week and definitely worth waiting for.

London is known for its sartorial elegance and tailoring the focus was on street wear and sport luxe this season that dominated the Men’s Catwalk this week.

The inspiration for Iceberg’s SS 2019 collection made references to the designer’s Italian love of F1 where dance meets football London attitude that was reflected in the energy of the show. Theme’s in the collection explored the past with a vision of the future which emphasized the importance of equality that everyone is part of a winning team.

Long’s signature garment’s included quirky deep fried glitched graphics are hand drawn or collage interpretations on Peanuts, Joe Cool, and tone on tone logo’s which came down the runway. A playful use of texture in the way triple printed denim looks sparkle along with plastic-coated gloss knit Iceberg logo’s dazzle opponents off the sport arena.

Iceberg’s SS 2019 collection made references to the designer’s Italian love of F1 where dance meets football London attitude

Pieces that stood out for me in the Iceberg collection were versatile tailored jackets with snap fastenings for both menswear and womenswear worn over a classic white separates’ with hidden self colour logo woven into the fabric. Details such as Warhol flowers adorn across satins, 3D knit’s and football shirts that affiliate you with the fashion capitals of the world.

London Fashion Week Mens


After the show, I hailed a cab to make my way over to the Kirk Original’s party at the Private White Store as we drove by the Strand I manage to get a glimpse of the Iceberg Model Squad in a parade as they passed by Somerset House, Trafalgar Square and ending at Piccadilly. It certainly stopped London Traffic by surprise as the high energy sports drinks colours of blue, green, yellow, pink and red shout Viva Italia as the Models walked straight off the catwalk onto London’s street’s. What a great PR Stunt during Men’s Fashion Week that represented the new millennial generation of fashionista’s and revival of the label’s signature style.


What do you think? Have questions or ideas? Leave a comment below


By Posted on 0 Comments Location: 1 min read 233 views

As a matter of fact I chose to pair a tailored jacket with weekend essential staples such as a  simple t-shirt for a smart casual look. Don’t be afraid to experiment with colour against other textures which can look great in contrast to one another. I felt today I wanted to capture the essence of Summer in London but with a resort sort of feel.

For instance, hence the t-shirt evoking a bit a bit nautical details as its’ all about being outdoors making the most of a sunny day in June. Alternative separates apart from your conventional Light weight denim could be chinos also if you want to dress it up a little more depending on the occasion such as sporting events in English Social Calendar this weekend at Polo in The Park Fulham. I’m at Fashion Week anyway and that’s what I’m up to going to shows during the day and if there’s time to catch up with friends why not!



By Posted on 0 Comments Location: 2 min read 209 views

London Fashion Week Men’s

How is everyone’s summer going so far as London town wouldn’t feel complete without Men’s Fashion Week and today is Day One of LFW Mens. The first day is always an exciting one, because we all know there are a quite a few events and big shows going on all at once. All of the attention today would be on one cult fashion house which brings me to mention that Italy’s biggest Street wear Label  ICEBERG is doing their London Take Over during Men’s Fashion Week. For today I was lucky enough to go along with a friend to attend this show and one of my current favorites as the Italian designers are known for bright use of vibrant colour too.

I just had to wear something from the label such as my signature piece leather jacket is very luxury in quality being made in Italy. I have fond memories in purchasing this jacket and what I most love about it is the sport lux feel to the fabric is versatile for the warm weather we were experiencing in London today. When the weather get’s warm it’s best to have breathable layers so it’s easy to manage while on the go during fashion week. Being Friday evening I thought it was best to stick to an all black colour palette as it’s minimal and just my style, but sometimes I tend to switch in between other looks depending on how I’m feeling that day, where I am going and who I’m going to meet sounds appropriate don’t you think.


Joey’s Outfit (Day 1 LFW MENS)

Leather Jack – ICEBERG Italy

Black Long Sleeve Tee – CK by Calvin Klein Jeans

Skinny Jeans – Forever 21 Men

Smart Trainers – DKNY MEN



By Posted on 0 Comments 3 min read 180 views
[maxslider id=”8745″]


After all the excitement of yesterday’s shows during Day 1 of London Fashion Week Men’s I was waiting to see which Designers could raise the bar to showcase the latest trends for SS 2019 as we still have another two days to go. This season I was curious as to what Designers would be doing and differentiating between uniqueness of each brand meant that it was hard to decide which shows to attend. You can’t do it all but if you do try and see as much as you can.

London’s always the place to discover new and upcoming talent. With that said, Ben Sherman never fails to disappoint with Henry Holland at the helm of the labels Creative Direction team you can always expect an understated collection with edge paying homage to cool Britannia part of the labels DNA.

Firstly, let me mention the setting for staging this season’s catwalk show to my astonishment gave us a clue as to what we might expect coming down the catwalk this afternoon. Could it be Ivy League perhaps?  The beautiful room housed in Middle Temple reminded me of a Preparatory School like something out of the Gossip Girl Series I kid you not. It was reminiscent of the school assembly with church organs blaring out in a chapel as the first models emerge down the catwalk in sport’s wear inspired by Kings Road Ivy League unisex pieces in classic silhouettes evoked young rock and roll icons.

An exciting fusion of colour and prints takes centre stage for the new collection creating rock and roll style with preppy Ivy League looks in iconic checks and candy stripes were sophisticated as resort wear pieces.  Striking colour palettes such as cool blues were offset to contrast with hues of silver pink and tomato cream including new signature colours Windsor Wine and Olive Oil make ideal summer statement pieces for vacation.


Just a bit of history for you, British musicians of the 1960’s were being influenced by Ivy league collegiate style influences from across the Atlantic, a love of Italian Scooters and French Hairstyles which inspired Spring Summer 2019. The iconic brand identity that you see today is Ben Sherman’s modern, iconic mod look where the label collaborates with House of Holland for the second consecutive season at London Fashion Week Men’s.

Remember to follow along with Feed My Fashion Ego’ via the button below!



What do you think? Have questions or ideas? Leave a comment below or use #feedmyfashionego


By Posted on 0 Comments 1 min read 229 views
[maxslider id=”8702″]

A look into Street Style trends that are dominating London’s eclectic Fashion Scene amidst the bustle of London Fashion Week Men’s today

Which street style look caught your attention. Remember to follow along with Feed My Fashion Ego’ via the button below!