JOHN SMEDLEY LONDON PRESENTS INAUGURAL RUNWAY SHOW AT MENS FASHION WEEK

John Smedely the world’s finest knitwear brand celebrates with their first ever catwalk show

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In honour of London Fashion Week Men’s 5th Anniversary John Smedley decided to celebrate with their brands first ever catwalk show which was held outdoors in St James’s Catwalk Showspace on Jermyn Street. It was a lovely summer’s day over the weekend and set the scene for an exciting day out at the catwalk shows to mark day two of Men’s Fashion Week.

John Smedley

Asian influences derived from the watercolours of the Japanese Koi[ inspire this season

John Smedley the world’s finest knitwear brand introduces Spring Summer 2018 collection Precision / Fluidity presents its inaugural catwalk show at London Fashion Week Men’s.

The new collection draws inspiration from first and new design concepts but still staying true at heart to the brands heritage.

John Smedley

Prints adorn garments inspired by Asian influences derived from the watercolours of the Japanese Koi is a juxtaposition in the fluidity within the collection.

John Smedley

Fluidity is explored this season and taken from John Smedley’s archive during the 1930’s following his first visit to Japan

Bold silk prints and embroidery were present within the garments as the Japanese influence continues to inspire womenswear silhouettes as kimono style fastenings and pleat details create intriguing elegant movement for each piece.

John Smedley

John Smedley

For Menswear clothing appeared to be well structured and precise including suits tailored for a sharp finish to showcase a sense of sartorial elegance.


The brands Jermyn Street Store also, Celebrate its one year Anniversary on the day of the Catwalk.


Careful thought was given into the choice of materials including extra fine merino wool and wild silk lining printed with the emblem of the season.

John Smedley

It was also the brands first foray to join the digital retail innovation of social media apps category See Now, Buy Now where consumers can purchase limited editions items such as newly introduced silk scarves and t-shirts available at both London stores.

John Smedley

After all it is the worlds finest knitwear made in England for over 230 years heritage and known for it’s exceptional luxury quality.

It was the brands first foray to join the digital retail innovation of social media apps

Join the digital retail innovation of social media apps category See Now Buy Now to shop the looks live as they come down the runway. It’s really amazing how technology and fashion have evolved in the new digital age to influence our media habits for the better.

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I don’t personally support and believe in.  I was an invited guest to the show by the Brand Rep. Opinions expressed here are the author’s alone, not those of any retailer or brand, and have not been reviewed or endorsed by any of these entities.

I’m a writer, Men’s Lifestyle blogger, Contributing Style Writer, and Digital Marketer. In recent years, I’ve been published on Yahoo! Style, Yahoo! Travel, and others. Named Top 10 UK Men's Lifestyle Blog on the web to Follow in 2020 by VUELIO. Check out my YouTube Channel and follow us Twitter #TheJoeyJournal TikTok @TheJoeyJournal
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