LONDON FASHION WEEK MEN’S STYLE DIARY: WHAT I WORE TO JOHN SMEDLEY SS 18 SHOW

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What a lovely day it is today to watch a Fashion Show outdoors in the open air St James location on Jermyn Street and really looking forward to watch the John Smedley Menswear collection preview. Today’s venue is a unique installation outside from the usual indoor venue set up – something different this season is always a good thing thing to experience a change of scenery and atmosphere.

This season I think I was well prepared and had a fair idea what I was going to wear for Day 2 at London Fashion Week Men’s. Let’s start with a pair of sunglasses as these always come in handy if you want to conceal those tired looking eyes from the night before. Get my point. Anyway, I had just made my way into town with plenty of time to have a slight snack and a caramel latte as I cant stress enough that you must eat because you’ll need all the energy you can get during a long day.

London Fashion Week Style

With glorious summer weather again today it seemed appropriate to dress in a white t-shirt again and dark skinny jeans again. I throw on my signature light leather jacket and hey presto the look created, is it more ‘James Dean or Jason Priestly from Beverly Hills 90210. I felt great in it ‘Carpe Diem’ I think the photo speaks for itself with some side action for the cameras is my favourite Street Style shot would you say. What do you think of this look – it’s perfect to dash in between the shows and its really comfortable but looks understated with just one signature item that’s the leather jacket is all you need to dress up a semi casual outfit.

Watch the show for coverage and catch up on Men’s Fashion Week  here > John Smedley Spring Summer 2018

A NIGHT WITH ESQUIRE MAGAZINE & DKNY MENSWEAR

DKNY MEN x ESQUIRE Magazine Party Celebrating London Collections Men: LCM

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Good evening, just checking in with you guys to give you an update on how my week is going during the shows at London Collections Men Fashion Week.  I started off my week assisting a fashion stylist with her busy fashion week schedule as you can imagine some days would undoubtedly begin with early morning starts.  First email of the day as I check the main inbox there’s a reminder about tonight’s Event for DKNY & Esquire Magazine, next screening phone calls for messages and press sample request from PR’s. With Men’s Fashion Week was no exception, but I always say to myself each day brings new set challenges, goals and experiences, with last minute changes, so you can be all over town and constantly on the go.

After attending a few shows and presentations it’s an opportunity to see what designer’s are doing ahead of time and have an idea of what’s trending in the stores and high street 6 months later prior to the new season. Before DKNY tonight there is the Velsvoir Men’s presentation, soon after it’s time to change outfit ready for tonight’s event and dress up wearing my DKNY Jeans blazer this evening which looks great for smart casual and understated with a relaxed feel.

These are the pictures I took on the last day of LCM! I really loved this Jacket a classic statement piece in my closet – it’s so versatile too. An investment piece for all occasions formal or semi formal, which set’s the mood perfectly with the London nightlife scene… One big trend this season is Monochrome which makes you feel dressy and contemporary. Enjoy the snaps, had the best time at the Fashion Week closing party… I felt amazing in this DKNY jacket!

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Hope you enjoyed my Men’s Fashion Week Diary – ‘A Day In The Life of Fashion Stylist Assistant’

J xo