A REGAL GENTLEMEN WEARS HIS HEART ON THE SLEEVE AT TIGER OF SWEDEN

Regal Reigns with attitude at Tiger of Sweden Spring Summer 2017

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Tiger of Sweden’s takes you on a journey to portray Sweden’s rich cultural history for this seasons runway show

Tiger of Sweden

Tiger of Sweden S/S 2017 was immaculate with amazing set design replica of the Palace Kunglica Slottet.

Tiger of Sweden’s attitude of modernity vs. classic is brought to life through Sweden’s rich cultural heritage and history for this season.

Here we go again and its now day two at Men’s Fashion Week in London but don’t let the rain put you off. The Tiger of Sweden show is first on my official list of must do fashion week schedule and this one certainly exceeded my expectations as the presentation was immaculate with amazing set design replica of the Palace Kunglica Slottet.

Tiger of Sweden

I will never forget the grand regal entrance with baroque opulence this season as Models walked the catwalk to the soundtrack of Medieval tunes with urban break beats. It was a really upbeat show which helped set the mood for the backdrop of the set design. Momentarily you felt as if you were transported back in time to the 17th century. During this period the Architect Nicodemus Tessin based his design for Sweden’s new Royal Palace.

Tiger of Sweden

sleek military inspired silhouettes, tailored slim fits and variations on lux sportswear influences.

The collection impressed with sleek military inspired silhouettes, tailored slim fits and variations on lux sportswear influences. Also, the juxtaposition of textile combinations fused with classic tapestry textile fabrics was regal, classic with contemporary look.

Tiger of Sweden

Tiger of Sweden

Tiger of Sweden

It shows tailoring no longer has to be mundane as you can still dress up a suit worn with smart patterned waistcoat over your suit jacket as seen below. 

Tiger of Sweden

Tiger of Sweden


Tiger of Sweden’s signature sharp cuts and great attention to detail.


These details in particular caught my eye such as contemporary and minimal short cropped utilitarian jackets worn with fitted trousers to much more relax loose fits and kick flared pants.

Tiger of Sweden

I think the eclectic mix of style blends well as a cohesive collection that mirrors Tiger of Sweden’s signature sharp cuts and great attention to detail.

Tiger of Sweden

This season’s collection celebrated the Architects honour of rebuilding the palace through his renaissance designs.

Tiger of Sweden

Tiger of Sweden certainly knew how to make an entrance and proclaim its seat of power as the sovereign ruler during LCM.

It was sensational and by the looks of it the front row was filled and it was a full house meant there was a huge round of applause to close the show during the finale walk.

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I don’t personally support and believe in.  I was an invited guest to the show by the Brand. Opinions expressed here are the author’s alone, not those of any retailer or brand, and have not been reviewed or endorsed by any of these entities.

I’m a writer, Men’s Lifestyle blogger, Contributing Style Writer, and Digital Marketer. In recent years, I’ve been published on Yahoo! Style, Yahoo! Travel, and others. Named Top 10 UK Men's Lifestyle Blog on the web to Follow in 2020 by VUELIO. Check out my YouTube Channel and follow us Twitter #TheJoeyJournal TikTok @TheJoeyJournal

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