One day I realised I had run out of my favourite shampoo salon brand Label. M haircare which is sold at Toni & Guy Salons nationwide that I decided to pay a visit to a branch in Woking Surrey during a commute back home for the weekend. I remember asking the salon stylist if they had any more of the travel sized shampoo which I had purchased prior to my trip for Milan Fashion Week this summer as they seem to come in handy when traveling.
What I did not realise that day is one salon in particular was trialling a sustainable initiative to be more green given the fact this issue is being highlighted in the media that fashion to needs to be more environmentally friendly. The Salon staff mentioned that they had an idea which they pitched to Toni & Guy Head Office and agreed to set up The Label M Eco Lab kiosk inside the store to see how it would promote a green concept for the company’s image.
TONI & GUY ( 2 )
Label M Eco Lab Cleanse & Condition @toniandguywoking IG
“The idea of fashion is EXCITING again because it can be sustainable and echo friendly”
How this concept would work is that you can purchase refillable 100 ml shampoo bottles that are 100 percent recyclable and bring the bottles back in next time on your next top-up of Label M shampoo from the Eco Lab’s pump station.
It was great to have an option to try out different shampoo’s from the Label M. hair care range which I would not have the chance to otherwise as the range normally comes in full size bottles which can be costly. The price of the 100 ml bottles retails just under £ 5 which is great if you want to have a feel of the range from peppermint conditioner, honey to colour stay shampoo are really great products to include for your daily grooming routine essentials.
If you would like to find out more how you can support and promote sustainability please get involved and support the Label M Eco lab and say yes to a greener future to reduce environmental waste by doing your bit to preserve the planet for a great cause.
“Toni & Guy Hair Salon is a Fashion-led hairdressing brand and the only Official Hair Sponsor of London Fashion Week and London Fashion Week Men’s”
For more information and salon appointment please visit Toni & Guy Woking
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Disclosure; All Opinions will be my own. I would not promote products that I would not otherwise use myself as I want to provide honest feedback about brands that I’m a fan of and support.