We saunted down to East London in Shoreditch for the OFF White x Lil Silva fashion label launch party as Designer Virgil Abloh showcased his musical talent as host DJ for the night. The venue discreetly hidden amidst the edge of a high rise tower block gave it that edge and street cred as press and fans of the label enjoyed a private DJ set by designer Virgil Abloh. The label collaborated with musician Lil Silva to celebrate the capsule collection of new t-shirt clothing. He’s also a great friend of Kanye West and was brought up in New York where his key influences came from street wear.
From an early age he began to discover and develop his own unique sense of style which later brought him to set up his own label and Abloh styles everything himself for his shows during fashion week. I can finally see where the fusion of music and fashion overlaps where its not just about fashion anymore it’s a lifestyle that comes with it to form a unique brand identity is relatable to popular culture.
I cant wait to find out more. It was my first encounter from the fashion label as a friend of mine from a Record Label introduced me to the concept which is great to step outside of mainstream fashion and look towards fresh ideas and creativity. The music that night was just as amazing as the clothes that came down the runways of Paris and New York. I even downloaded the catwalk soundtrack from one of the shows to my playlist.
