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About Town

MARY BENSON X RELENTLESS ENERGY DRINK LIVE GRAFFITI STREET ARTIST COLLABORATION

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British Fashion Designers

It’s that time of year again when we can all look forward to the beginning of summer starting with music festival season as renowned Lifestyle Brand Relentless Energy Drinks will most likely be lending their name to major sporting events, festivals and now street style fashion.

Relentless Energy Drink collaborates with British Fashion Designer Mary Benson for a pop-up store launch in the west end and I got to see the exclusive preview of her latest work.

British Fashion Designers

British Fashion Designers

Mary Benson launched her debut collection with Fashion East in 2014 where she was awarded the prestigious TOPSHOP Sponsorship for AW2015 a great accolade in the designers career. It was my firsthand experience of coming across the label and I love discovering new designer brands at Fashion Week.

This season Mary returns with an exclusive line of unisex vinyl and screen printed street wear which were on show during the launch night. Graffiti adorned the walls of the event alongside the pieces from the collection which were quirky and fun evoked street style sub culture with an onsite Street Artist creating live art work.

Last July marked the designers second major milestone to move into the space of online retail with the labels very own stand alone e-commerce store.

In the past Mary Benson has collaborated with ASOS releasing an exclusive shoe and accessories collection last year with an event in associate with Hackney Walk and Stitch Academy.

British Fashion DesignersBritish Fashion Designers

You can find out more about the Fashion Print Label. London based duo Mary Benson & Tadgh Barry #MadeinLondon

website marybensonworld.com/

Instagram @marybensonworld

Fashion Week

TOPMAN DESIGN SPRING / SUMMER MENSWEAR RESORT COLLECTION

WHAT TOPMAN PREDICTS YOU’LL BE WEARING FOR A STAYCATION AT THE BEACH THIS SUMMER

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Topman

Models Wear Palm inspired Prints from Topman Design SS 2017

This season the collection pays homage to all the great kitsch associated with vintage seaside resorts. The thoughts which come to mind for the ideal summer situation are icecream, sandcastles to crazy golf are fun pursuits to be enjoyed.

Life couldn’t be more pleasant by the seashore, the feeling of being amidst the water and the summer breeze.

Topman

I just loved the sweaters emblazoned with: Torquay Margate and Southend, reminded show-goers that a staycation might be a great idea and that the weekend is almost here.

Topman

Key looks inspired by the British seaside resorts such as Southend and Torquay referencing Nautical and maritime influences

Topman Design sent leisurewear down the catwalk inspired by the infamous British seaside resorts such as Southend and Torquay which had references of Nautical and maritime influences were coherent in the collection.

Topman

Topman

Classic statement casual separates were made fun with red and white striped t shirts worn under an electric blue navy suits to pocket details on shirts and vacation inspired prints.

TOPMAN DESIGN BRINGS A FUN EDGE THIS SEASON TO LONDON COLLECTIONS MEN

I did notice towards the end of the show the tone of bold colours became more monochromatic and more dressed up looks with a rock star appeal with guitar and white doves prints.

Topman

Both key looks were adaptable to be both versatile and sophisticated to make the transition from day into evening wear. Topman know exactly who they are catering to in terms of their ideal customer.

I felt the collection brought a fun edge to the show with a vibrant feel of desire to be besides the seaside even though the sweltering heat of June meant inside the catwalk things got slightly stuffy and hot.

Maritime and Nautical inspired clothing at Topman Design

But it was worth the wait and wearing something from the designer today meant I was keeping in check representing the brand upon my arrival to pose for a photo as you do at fashion week.

Editorial Disclaimer: As always, all opinions are my own and I will never promote something I don’t personally support and believe in.  I was an invited guest to the show by the Brand Rep. Opinions expressed here are the author’s alone, not those of any retailer or brand, and have not been reviewed or endorsed by any of these entities.