When you’re creating a premium content subscription service for your followers or clients, you must be building something sustainable and trustworthy.
Fans who are willing to pay for exclusive access and personalised experiences will need to see high-quality content and honesty in how they’re billed for that subscription. At the same time, ease of cancellation is also essential.
With that being said, this guide will help you get recurring payments right for premium content if and when you choose to offer it.
Build trust through transparency and ethics
Trust is something that matters greatly for any customers who are looking to subscribe. Long-term subscriptions, especially, can cause many to proceed with caution. Subscription traps are often heavily scrutinized by consumers when it’s hard to get out of them.
Make sure that when you’re creating a subscription plan for yourfollowers that you’re being explicitly clear about the pricing, the renewal frequency, and what they’re getting before they choose to sign up.
It’s important to allow customers to cancel their subscription as easily as it was for them to sign up. Any hidden or complex methods are going to send red flags to those already subscribed, and it might cause a lot of negative responses through word-of-mouth and online.
Don’t hide any fees if there are any, as these are nasty financial surprises that no subscriber wants to see.
Deliver exceptional value to retain fans
Delivering exceptional value to help retain your fans should always be at the forefront of your efforts.
Subscribers need to be able to see the value of what they’re spending every month. A few ways of helping deliver those exceptional values include:
- Create exclusivity – Think about offering behind-the-scenes content, exclusive and early access opportunities, as well as personalized services that can’t be found elsewhere.
- Tiered pricing models – Tiered pricing models are great for accommodating various budgets and offering something to everyone, making it more inclusive.
- Consistent delivery – Regularly deliver on any promises you put out there. A reliable content schedule is helping to continue churning out the content required.
- Community building – Fostering a space for interaction, such as live Q&As to VIP chats, adds value beyond just the content itself.
Get payment right with technical best practices
With recurring payments for adult content, you need to get the tech behind the payments right with best practices.
Think about implementing systems that automatically retry failed payments to avoid losing customers due to what might be temporary issues, like insufficient funds or problems with the card provider itself.
It’s good to send automated, friendly notifications immediately when payments fail. It’s a good way to provide users with a simple and secure way of updating their details.
Make use of secure payment gateways and flexible payment options to support a variety of payment types and preferences.
Foster long-term loyalty
Fostering long-term loyalty will not only help new users to sign up but to also commit to long-term subscription.
Addressing subscribers with personalization efforts like calling them by their first name is a great way to connect closely with them. Look to gather feedback and reward those long-term subscribers to incentivize loyalty.
By focusing on these areas, you’ll be able to get recurring payments right for the premium content you create and ultimately convert long-term subscribers.
