DO YOU HAVE A GREAT IDEA FOR A FASHION BRAND IN YOU?
Fashion: possibly the most subjective form of art in the whole world. Some people think nothing of it, some people can hotly debate what looks good this season and what doesn’t, and a new trailblazer enters the scene on a yearly basis.
It’s the kind of industry a person like you could go far in, as long as there’s a great core idea for a fashion brand inside you somewhere.
Does that sound like the kind of career you’d love to work on? And maybe you’ve got a load of various fashion and design ideas whirling around your head? Then let’s assess them using the points below.
Make Some Mockups
If you’re ever going to share your ideas with someone who could take interest and agree to fund them, you’re going to need mockups to present them with. This will also make it much easier to keep track of your ideas as they grow and evolve, as you can take one sketch and refine it over time into something you’d really love to make.
Plus, if you can use a mockup to show someone your idea, you don’t have to waste all that time, energy, and material on creating the piece just for it to be criticised and torn apart!
Make Some Pieces and See How They Work
Testing how your fashion ideas will work in the current market might seem like a difficult thing, but it’s a lot simpler to manage then you realise. For example, all you need to do is buy some wholesale clothing units, turn them into your own pieces with the heavy customisation you’d like to offer, and then get some people to try them on.
Now, these people could be your friends, or they could be people you’ve hired as test models, or they could be a focus group you’ve put together with the help of a marketing research firm. No matter what direction you go in, make sure you collect feedback that’s qualitative, honest, and that you can work on.
Start Sharing Your Designs
Really, this is the one way to be sure that your fashion brand idea really does have legs. You can do this quite simply on social media, although that may take a bit of thick skin to get through, but you can also join online groups, contact fashion bloggers for review, and set up a website that showcases your fashion portfolio.
Remember, you’re looking for actionable feedback here, as well as comments from people who aren’t shy about how much they’d love to wear such a piece. The more you get of the latter, the closer you could be to designing clothing that turns a profit.
A lot of people would love to create a fashion brand of their own, but it’ll take a lot of time, research, and redrawing to really get there! Keep this in mind for your journey in the industry; a little bit of polish could be all that’s really required.
