By For Numero 00 Spring Summer 2020 Creative Director Valerio Farina explores the sensory journey of freedom, lightness, simplicity and natural elements to present this season’s collection. He wanted to portray a feeling of escapism from the stereotype of metropolis city life where he prefers a natural approach to living in favor of softness and purity which are reflected in the design of the garments distinguished by the light and fluid use of fabrics.
Organic pieces take centre stage to enhance fit and its silhouettes bringing them to life where the rich colour palettes influenced by nature and the five elements of the universe Ayurveda evoke water, air, fire and earth.
The designer hopes the sensory approach of returning to Mother Nature will inspire the wearer to connect emotionally with the pieces as an awakening of consciousness that connects them to the issues of an ideology for an eco sustainable world to make better informed choices.
Feel Natural, Freedom, Lightness are the destinations of the sensory journey, which has brought the designer Valerio Farina to the conceive of the collection for Numero 00 SS20.
The Colour palette used – blue celeste, rust colour, grey, white, sage green inspired from nature
I also noticed a trend of street wear dominating this seasons runway’s during Milan Fashion Week Men’s which was evident in the other collections presented during the men’s fashion week collections this summer.
The Designer exposes the desire of under dressing from the preconceptions and from the rules through garments distinguish themselves for the softness and purity
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Disclaimer: I would like to thank Numero 00 for the invite to preview this seasons collection during Camera Moda Milan Fashion Week Men’s. All opinions expressed will be my own
